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Abstract

Purpose: Scientific dissemination is key to transmitting specialized knowledge to society, using social networks and digital platforms as essential tools. This study aims to conduct a comprehensive bibliometric analysis to identify trends, key themes, and collaboration networks in scientific outreach research.

Methods: A bibliometric analysis of 1577 papers indexed in the Scopus database between 2000 and 2023 was conducted using advanced tools such as Biblioshiny and VOSviewer. The analysis focused on co-authorship patterns, citation networks, and emerging thematic trends.

Results: The findings showed exponential growth in scientific output over the last four years, shaped by the impact of the COVID-19 pandemic. The most representative journals include the Journal of Science Communication and Public Understanding of Science, while Chinese authors lead in output and citation, evidencing global leadership in the field. Key themes such as higher education, COVID-19, and artificial intelligence were identified, alongside an intensification of international collaboration reflected in co-authorship networks.

Conclusion: This study highlights the need for ethical practices and controls in digital communication to ensure reliable information. It emphasizes the importance of fostering scientific literacy, critical thinking, and innovation in education and society. The findings provide a foundation for future research to enhance the effectiveness of global science outreach.

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